Privacy Policy
Effective Date: 27 June 2025
Website: www.oddsmart.co
Company Name: MatchedMedia Ltd t/a Oddsmart.co
Contact Email: [email protected]
1. Introduction
At Oddsmart, your privacy is important to us. This Privacy Policy explains how we collect, use, share and protect your personal information when you use our website or services. It also outlines your rights under UK data protection laws, including the UK General Data Protection Regulation (UK GDPR).
2. What Information We Collect
We may collect and process the following data:
a. Information You Provide to Us:
- Name and contact details (email, phone, address)
- Account registration information (username, password)
- Payment details (via third-party processors)
- Support inquiries and communication logs
b. Automatically Collected Data:
- IP address and browser type
- Device and operating system
- Site usage activity (e.g., pages visited, time spent)
- Cookies and tracking technologies (see Section 6)
3. How We Use Your Information
We use your data to:
- Provide access to your Oddsmart account and subscription
- Deliver matched betting tools and personalised content
- Process payments and manage billing
- Communicate service updates and marketing (where consented)
- Improve our website, services and user experience
- Detect and prevent fraud or abuse
4. Legal Basis for Processing
We process your data on the following lawful bases:
- Contractual necessity – to provide the services you request
- Consent – for optional marketing communications
- Legal obligation – to comply with regulatory requirements
- Legitimate interest – to improve and secure our platform
5. Sharing Your Information
We do not sell your personal data. We may share your data with:
- Trusted service providers (e.g. payment processors, email platforms)
- Analytics and advertising partners (e.g. Google Analytics)
- Regulators or law enforcement (where legally required)
All third parties are contractually obligated to keep your data secure and only use it for agreed purposes.
6. Cookies & Tracking Technologies
Oddsmart.co uses cookies to:
- Remember your login session
- Analyse site traffic and usage
- Customise content and promotions
You can manage or block cookies in your browser settings. For full details, see our Cookie Policy.
7. How We Protect Your Data
We implement industry-standard security measures including:
- SSL encryption
- Secure server infrastructure
- Access controls and authentication
- Regular vulnerability scans
However, no online service is completely secure—please use strong passwords and do not share your login credentials.
8. Data Retention
We retain your personal data:
- As long as you have an active account
- For 6 years after account closure (for legal and financial records)
- Or until you request deletion, where applicable
9. Your Rights
Under UK GDPR, you have the right to:
- Access a copy of your data
- Request correction or deletion
- Withdraw consent at any time
- Object to processing or request restriction
- Port your data to another provider
To exercise your rights, email us at [email protected].
10. International Data Transfers
If we transfer your data outside the UK, we ensure safeguards are in place, such as:
- UK adequacy regulations
- Standard Contractual Clauses (SCCs)
- Binding corporate rules or equivalent
11. Third-Party Links
Our website may contain links to third-party sites (e.g. betting exchanges, affiliate offers). We are not responsible for their privacy practices and encourage you to read their privacy policies.
12. Updates to This Policy
We may update this policy from time to time. Any significant changes will be communicated via email or website notice. Check this page regularly for updates.
13. Contact Us
For questions, concerns, or data requests:
Email: [email protected]
Address: MatchedMedia Ltd, [7 Oak Road, Cobham, United Kingdom, KT11 3AZ]
Supervisory Authority: You have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO).