Cookie Policy
Effective Date: 27 June 2025
Website: www.oddsmart.co
Company: MatchedMedia Ltd t/a Oddsmart
1. What Are Cookies?
Cookies are small text files stored on your device when you visit a website. They allow websites to remember your preferences, improve performance, and provide a personalised user experience.
Cookies can be:
- Session cookies (deleted when you close your browser)
- Persistent cookies (stored for a defined period)
- First-party cookies (set by Oddsmart.co)
- Third-party cookies (set by services we use)
2. How We Use Cookies
We use cookies on Oddsmart.co for the following purposes:
a. Essential Cookies
These are necessary for the website to function properly and cannot be switched off.
- Login and session management
- Account access and navigation
- Fraud detection and site security
b. Performance Cookies
These help us understand how users interact with the site.
- Google Analytics (anonymous usage stats)
- Page load timing and error reporting
c. Functional Cookies
These remember your settings and preferences.
- Language and display preferences
- Saved calculator inputs and form settings
d. Marketing & Advertising Cookies
Used to deliver relevant content and measure campaign effectiveness.
- Facebook Pixel
- Google Ads (Remarketing)
- Affiliate tracking cookies
3. Third-Party Cookies
Some cookies on Oddsmart.co are set by third parties we work with. These include:
- Google Analytics – tracks user behaviour anonymously
- Facebook Pixel – helps deliver targeted ads on Facebook/Instagram
- Affiliate Networks – records clicks and conversions for commission purposes
These third parties have their own privacy and cookie policies.
4. Managing Cookies
You can manage your cookie preferences in several ways:
Via Your Browser Settings
Most browsers allow you to:
- Block all cookies
- Accept only certain types of cookies
- Delete cookies after each session
Instructions vary by browser. You can usually find them in your browser’s Help section.
Via Cookie Consent Banner
When you first visit Oddsmart.co, you’ll see a cookie banner allowing you to accept or reject non-essential cookies. You can also revisit and change your preferences at any time.
5. Cookies We Use
| Cookie Name | Type | Purpose | Duration |
|---|---|---|---|
PHPSESSID | Essential | Maintains login session | Session only |
_ga | Performance | Google Analytics identifier | 2 years |
_fbp | Marketing | Facebook Pixel tracking | 3 months |
odds_affiliate_ref | Marketing | Affiliate tracking | 30 days |
(Note: The exact cookies may change based on service updates.)
6. Changes to This Policy
We may update this Cookie Policy from time to time to reflect changes in our practices or legal obligations. The latest version will always be available on this page with an updated effective date.
7. Contact Us
If you have questions about our use of cookies or this policy, please contact us:
Email: [email protected]
Address: MatchedMedia Ltd t/a Oddsmart, [7 Oak Road, Cobham, United Kingdom, KT11 3AZ]